Custom Counter Display Boxes
Boost sales with custom counter displays! Available in custom sizes and styles, our display boxes come with a choice of β¦
Discover our premium range of Custom Display Packaging Boxes at ZEE Custom Boxes AU. All packaging comes with free design service, competitive wholesale pricing, and fast delivery across Australia.
Display packaging serves one commercial function β moving product at the point of purchase. Every structural and visual decision in a display box design should be made in service of that single goal.
Point-of-sale display packaging is a highly specialised packaging category. Where standard retail cartons need to communicate brand and product information at shelf level, display packaging must do all of that from a distance β communicating the product offer at 3β5 metres and creating an impulse purchase trigger that retail buyers and category managers are actively looking for when they evaluate supplier proposals.
Our Custom Display Packaging Boxes range covers counter PDQ (product display quantity) trays for checkout and service counter placement, floor display stands for end-of-aisle and entrance positioning, and shelf-ready packaging (SRP) that converts from shipper to display unit by removing a lid or front panel. All formats are engineered for the specific retail environment and product category of each order.
Counter display trays are designed for high-traffic checkout and service desk environments where impulse purchase rates are highest. The structure must hold multiple individual product units in a forward-facing arrangement for easy self-selection, survive the handling of daily restocking cycles, and present the header card messaging clearly at sightline from the checkout queue. Board grades are selected for the product weight and the expected display duration β promotional PDQ trays for short-run campaigns use lighter grades; permanent or semi-permanent counter fixtures use higher caliper board.
| Display Type | Typical Location | Unit Capacity | Board Specification |
|---|---|---|---|
| Counter PDQ Tray | Checkout, service desk | 12β36 units | 350β450 gsm SBS |
| Floor Display Stand | End-of-aisle, entrance | 24β96 units | Single or double wall corrugated |
| Shelf-Ready Packaging | Supermarket, convenience | 8β24 units | Corrugated with litho face |
| Pallet Display | Warehouse club, bulk retail | 100+ units | Double wall corrugated |
The header card is the primary brand communication surface on a display unit β it must be bold, legible from a distance, and communicate the core product offer in seconds. Full-colour CMYK printing on SBS board achieves photographic quality on counter and floor display headers. For corrugated floor displays, litho laminate printing (full-colour print on smooth art paper laminated to the corrugated substrate) is the premium option; flexographic printing on corrugated liner is cost-effective for high-volume applications.
Many Australian retailers specify structural and safety requirements for display packaging entering their stores β load limits, display dimensions, header card heights, and shelf-edge labelling positions are commonly prescribed by major supermarket and pharmacy buyers. Our team has experience producing display packaging to retail buyer specifications. If you have a buyer brief or style guide, share it with us at the quoting stage β we will design the display structure to comply from the outset.
One of the most frequently ordered products in this range is our Custom Counter Display Boxes β popular with Australian brands seeking a combination of structural quality and competitive pricing across medium to large production runs.
Businesses with more specific structural requirements often select our Custom Cardboard Display Boxes for its configuration options, which suit both premium retail and direct-to-consumer applications.
A PDQ (Product Display Quantity) tray is a counter-level format designed for checkout and service desk placement β it holds individual product units in a forward-facing arrangement and is typically stocked with 12β36 units of a single SKU. A floor display is a freestanding floor-level structure that holds a significantly higher unit count (typically 24β96+) and is placed at aisle ends or category entry points. Both formats use a header card as the primary brand communication surface, but the structural requirements and board specifications differ substantially.
Unit count varies by product size and display format. Counter PDQ trays for small impulse items (lip balm, confectionery, small accessories) typically hold 12β36 units in a 2β4 row arrangement. For larger products (supplements, beauty accessories, small toys), the count per display reduces to 6β18 units. We design the display structure around your specific product footprint and the unit count you specify β the shelf depth, width, and divider configuration are all engineered to your product.
Yes. We have experience producing display packaging to the structural and safety specifications of major Australian retail accounts. If you have a buyer style guide, fixture specification sheet, or dimensional brief from your retail partner, share it at the quoting stage. We design the structure to comply from the outset rather than attempting to adapt a standard format to meet buyer requirements after the fact.
Floor display stands are typically produced in single-wall corrugated B or C flute board for the structural panels, with SBS card for the header card section. For applications where premium print quality is required on the corrugated panels (full-colour photography, fine brand graphics), litho laminate printing β full-colour offset print on smooth art paper laminated to corrugated β is the specification.
Yes β this is called shelf-ready packaging (SRP) or retail-ready packaging (RRP). The outer shipper box is designed so that the lid or front panel is removed at the shelf to expose the product in a forward-facing display tray, without the need to unpack and reststock individual units. This format is widely used in supermarket and convenience retail where restocking speed is a priority for the retail buyer.
Standard flexographic printing on corrugated liner produces clear, legible brand graphics and is the cost-effective standard for high-volume display production. For applications where photographic print quality is required on the display panels β brand photography, detailed lifestyle imagery, fine colour gradient β litho laminate printing achieves near-retail-carton quality on the corrugated surface.
Yes. Planogram-compliant display packaging must meet specific dimensional, height, and structural requirements set by the retail buyer for each shelf or fixture type. Provide the planogram specification or retail buyer brief and our team will design the display structure to meet the stated requirements. We can produce pre-production structural samples for buyer sign-off before committing to the full production run.
Tell us about your packaging needs and we'll provide a custom quote within 24 hours. No obligation, completely free.
Prefer to call? We're here to help.
+61 2 9099 5643